Saturday, September 3, 2011

“I’m a Mormon” Campaign



The Church recently launched the "I'm a Mormon" campaign in NYC, in a state where the Church has seen a staggering 75% growth in the last eleven years. In the campaign you will see the faces of everyday people advertised as members of the Church. The ads direct you to mormon.org, which has more than 30,000 profiles of members of the Church. When this site was relaunched in 2010, the idea was to give the general public exposure to the lives of it's members. I personally think it was a genius idea to help the world get a view of real people, not just the organization. As you read some of these profiles, you get a sense of how the Church has impacted their lives. Each has a different story, but all have a testimony of Jesus Christ.

If you are unfamiliar with the Church, definitely check out the site and see what Mormons are all about. You may even find the profile of a familiar face!

Mormon.org “I’m a Mormon” Effort Launches in New York City

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